Globo TV

About the client

Launched in April 1965, Rede Globo (or simply Globo), is the largest Brazilian free-to-air television network.

Live Project
Digital Marketing
Globo TV

The Project

Responsible for the entire creative digital campaign, I was employed to create both the digital strategy and digital artwork in an international rollout that targeted Brazilians around the globe. The goal was to create a digital presence for the company (in 16 various countries), to launch new programs and improve their foothold internationally. 

Using creativity to problem solve for this international project, I created the communication strategy and Google campaigns designing Google and Facebook ads to create a strong social media presence for the launch of new TV shows and programs. Consistent monitoring of the results was necessary to ensure quality was maintained, and the end goal was reached.

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How I Work

Learn more about my creative process
Darlann Costa - icon

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