MY RESUME

I'm a senior art director with over EIGHT  years experience and an impressive track record with a diverse client base in strategic marketing and design. Specializing in creative planning and long-term design vision, my aim is to share design thinking with a solid goal-oriented plan to ensure your brand gets the attention it deserves.
Experience​

09/2019 - Present
SENIOR ART DIRECTOR, Paramont
New York, NY

To better deliver all digital assets that come to the platform (movies, series, specials, I am managinga team of 10 designers, copywriters, project managers, etc. Create and design vital assets for all thepromotion files—communicate with multiple stakeholders to receive and deliver the correctartwork, having the responsibility of creating and maintaining the brand's visual identity across different platforms.


05/2017 – 09/2019
ART DIRECTOR, BlueIn group
New York, NY​

I managed and created all aspects of the brand. I was developing all the visual branding aspects,creating a strategic database tool, designing the UX, and developing icons, visual identity, andeverything involving the brand. Design and create assets for campaigns nationwide, includingsocial media, search engines, e-mail marketing, and more. Collaborate with internal team membersto develop marketing strategies. Build and maintain critical reports for progress and dashboards to understand the impact of each campaign. The end-to-end design process of the client website -including ideation through to wire framing, mock-ups, prototypes, and visual specs. Clients weresuch as Spectrum, Century Link, AT&T, and Frontier. Leverage data to increase brand awareness andthe efficacy of marketing campaigns


06/2016 – 08/2018
ART DIRECTOR/CO-FOUNDER, Pétala store – fashion brand
New York, NY​

I was the creative leader for the brand. In charge of developing the visual identity, content across allformats, and how the brand would present in all aspects to stakeholders at all levels—creating andmaintaining content for the website, PR material, advertising, and Social Media. I created marketingstrategies and plans for international projects in Dubai, Hong Kong, and Brasil.


09/2015 – 06/2018
GLOBAL DIGITAL MARKETING, Despi Beachwear
New York, NY

I was responsible for developing all senses of the company's online presence. That includesdeveloping the website, creating all social media channels and managing them, producingcontent for each social media platform, and planning and executing digital marketingcampaigns. Direct photo shoots for each collection. I also curated fashion collections for eachcountry based on each market and specifications. My main goal was to improve brand awarenessnationally and internationally.


​09/2015 – 08/2015
GLOBAL DIGITAL MARKETING, Globo tv
New York, NY​

I was in charge of international campaigns in more than 28 countries—designing, planning, andexecuting the process using search engineers and social media advertising strategies to raise theawareness of the network internationally. Creating reports, and pitching campaigns usingdifferent company products.


05/2013 – 01/2015
GRAPHIC DESIGN, Oslo digital
Rio de Janeiro, RJ

I design digital campaigns. I developed, designed, and created campaigns for many differentkinds of clients, as well as built online exposure - using Google and Facebook.Liaise with trend agencies and critical companies in Brazil to identify trends. I also workedcreating decks, e-mail marketing, and digital assets.

Education

2020
CREATING BRANDS WITH PURPOSE
NYU - NEW YORK UNIVERSITY, New York, NY​

2017
MARKETING IN A GLOBAL ENVIRONMENT COURSE
Parsons The New School, New York, NY​

2011 - 2015
BACHELOR OF MARKETING AND PUBLICITY 
ESPM - school of marketing and publicity, Rio de Janeiro, RJ

SKILLS
Technical Proficiencies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Sketch, PowerPoint, Keynote, HTML 5, CSS, Responsive Wed Design, WordPress, Web flow, Microsoft Office, Final Cut, Premier, Google Ads, Facebook Ads

WHAT I DO

Art direction

WEB DESGIN
STYLE GUIDES
LOGO + ID SYSTEMS
BRANDING & IDENTITY
E-commerce
CONTENT STRATEGY
Digital marketing
DIGITAL DESIGNER

Portfolio

I’m here

To make your brand stand out

About me
Darlann Costa - icon

@darlanncosta

Instagram