Themed Collections

About the client

BET+ is a premium streaming service that offers a wide range of captivating content for its audience. As an extension of the BET network, BET+ provides a platform where viewers can access exclusive original series, movies, and specials, catering to diverse interests and demographics. With a focus on African American culture, BET+ delivers engaging storytelling and culturally significant programming, making it a go-to destination for those seeking compelling entertainment and unique perspectives.

Live Project
Art Direction

BET+ Collections  

I am excited to showcase the collaborative work of the Digital Creative team in which I played a significant role. Our collective efforts have been directed towards engaging audiences by curating themed brand collections that capture the essence of the moment. The primary objective was to create brand sizzles revolving around seasonal content themes while ensuring a diverse array of captivating content is presented.

Our team's creative process involves pooling ideas and collectively curating collections that draw inspiration from various sources. This entails crafting annual seasonal themes, leveraging insights from audience behavior and performance data, and incorporating cultural moments and holidays that hold significance. By conducting thorough reviews of existing content and analyzing performance data, we have been able to identify valuable themes that resonate with our target audience.

As a key member of the Digital Creative team, my role heavily focused on the ideation process for these collections. Collaborating with my colleagues, we brainstormed ideas, conceptualized campaigns, and strategically aligned them with the brand's value propositions. Through a collective and thoughtful approach, we ensured each collection is visually appealing and aligned with the brand's identity and message.

My contributions encompassed overseeing the creation of all creatives for the campaigns across all collections. Throughout this process, we collectively emphasized the importance of keeping branding consistent and cohesive across all assets, resulting in a unified and impactful brand presence.

The work showcased in my portfolio exemplifies our team's ability to synthesize diverse inputs, draw connections from data-driven insights, and translate these findings into engaging, visually compelling campaigns. Through effective teamwork and adaptability, we have successfully captivated audiences and contributed to the growth and success of the brands we have worked with.

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How I Work

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Darlann Costa - icon

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