While Despi were able to make beachwear more fashionable, their initial website did not reflect their fashion-forward culture and mindset. In a long-term project, I created and implemented their entire social media portfolio and digital position. My creative strategy involved creating a social media strategy, designing, while implementing and maintaining their online presence and portfolio to ensure it translated into contemporary culture, and offered an optimal brand experience.
As authenticity is essential for a successful social media strategy, I worked in close collaboration with the brand to keep their vision and mission fully apparent, with the company target always front of mind.
Diving into their brand philosophy I ensured that an elegant and enjoyable user experience was created to match their style ethos, offering a sense of the beauty behind the brand, and highlighting its digital purpose.