Fiestas Amazon
The core of the campaign was a highly scalable influencer framework. We collaborated with a wide array of Latino creators, each serving as the 'curator' for a specific lifestyle category. I directed the creation of dedicated landing pages for each partner, ensuring that every creator’s personal brand felt authentic while remaining anchored to the broader Amazon Fiestas identity. This strategy moved beyond traditional advertising, leveraging the 'halo effect' of community leaders to drive high-intent shopping in a way that felt personal and peer-to-peer.
By centering the campaign around trusted community voices, we successfully transformed a broad retail event into a series of personalized, high-engagement shopping experiences. This influencer-led approach drove significant visibility across multiple categories, resulting in a measurable lift in brand affinity and platform engagement within the US Latino market. The strategy effectively bridged the gap between cultural tradition and e-commerce, establishing a high-performing visual framework that empowered creators to drive authentic discovery and high-intent purchasing throughout the holiday season.
