Senior Art Director leading Digital Creative at BET+ and Paramount. Founder of Illustria. Visual storytelling at the intersection of entertainment, culture, and design.
I lead digital creative at BET+, defining platform visuals and campaign systems for major releases and I founded Illustria, a boutique agency connecting brands with world-class illustrators. My work lives at the intersection of culture, design, and narrative shaping how audiences experience a brand before a single word is spoken.
At BET+, I oversee the visual systems behind campaigns, platform curation, and partner ecosystems, ensuring every release feels culturally relevant and visually distinct. Through Illustria, I collaborate with global brands, publishers, and creative teams to craft illustration-driven stories that bring emotion, identity, and personality to modern visual communication.I believe design is positioning.
Every visual decision shapes perception. My approach blends cultural awareness, editorial clarity, and refined aesthetics to build systems that resonate across modern media environments. Travel, architecture, art, and global culture continually inform my creative lens. I'm drawn to work that balances precision with emotion and storytelling with impact.
Always open to thoughtful collaborations, bold ideas, and projects that challenge convention.
